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Student Guide หน้า 38

6. นิสิตศึกษาเกี่ยวกับการปฏิบัติที่ดีที่สุดเกี่ยวกับความเสี่ยง จากข้อความด้านล่าง เป็นเวลา 5 นาที แล้ว อภิปรายร่วมกัน

Best Practices of Risk Communication

1) Risk and crisis communication is an ongoing process
2) Conduct pre-event (e.g., pre-disease outbreak) planning and preparedness activities
3) Foster partnerships with public (e.g., involve stakeholders such as farmers, law
enforcement, and health agencies in pre-event planning)
4) Collaborate and coordinate with credible sources

5) Meet the needs of media and remain accessible
6) Listen to public’s concerns and understand audience
7) Communicate with compassion, concern, and empathy

8) Demonstrate honesty, candor, and openness
9) Accept uncertainty and ambiguity (people do not respond well to or trust someone
who says “I know it all”)
10)Give people meaningful actions to do (build self-efficacy) – this may be as simple as

advising people to wash their hands carefully or as specific as giving people a phone
number to call if they have information/knowledge to share about a disease
outbreak.
ที่มา: Taken from the National Center for Food Protection and Defense – A Homeland Security Center of Excellence
(http://www.ncfpd.umn.edu) Katherine Waters, Jaime Umber, and Meredith Ferris w/ NCFPD

7. นิสิตแบ่งกลุ่ม กลุ่มละ 6 คน ก าหนดประเด็นการพูดคุยส าหรับการสื่อสารที่มีความเสี่ยง

(Talking Points for Risk Communication) ให้กับผู้ฟังที่หลากหลายระดับ โดยมีสิ่งที่พิจารณาส าหรับการ
สื่อสารดังนี้
 Are clear and succinct summaries (often less than one page) of key messages to

communicate to the public. They provide only the most important information
so that the public will not be overwhelmed with extra information and use
familiar, non-technical language or jargon.
 Give consistent messages from all spokespersons to prevent public panic. Panic

can stem from inconsistent or contradictory messages.
 Should address people’s concerns, clarify mis-information or mis-conceptions,
motivate people to take do-able actions and give them advice on where to find

additional information (e.g. medical care, frequently asked questions, etc.)
 Can be used by a variety of stakeholders and media (e.g. when visiting an
affected community, when talking to a government official, when being
interviewed by the media, or when creating print media, radio content, or in
social media.)