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Figure 7: Kirkpatrick’s Four Levels of Evaluation
Since each level of evaluation answers different questions and utilizes different
budget and resources, evaluators have to select proper level(s) of evaluation according to
their needs. For example, they may ask who are they accountable to and what are information
they want to know, budget, resources, and timeline.
Table XV: Characteristics of Each Level of Kirkpatrick’s Evaluation
Resources
Purpose Budget (staff, time, and Timeline
information)
How did they
Reaction/Satisfaction Low Low Immediate
like it?
Learning/Knowledge What did they Low-Medium Low-Medium Somewhat
gains learn? immediate
How did they Immediate to
Behavior change use this Medium Medium long term
knowledge?
What resulted
Organizational from individual High High Immediate to
impact behavioral long term
change?
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