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Evaluation
Decision-making
Stakeholder focused Questions
Interest driven Knowledge
Assessment Report Research
Measurement Ongoing New knowledge
Monitoring
External Improvement Researcher focused
Feedback Tracking (inputs & outputs) Hypothesis-driven
Internal
Journal publication
Inform decisions
Figure 6: Some Similarities between Evaluation, Assessment, Monitoring, and
Research
There are numerous reasons to evaluate. Generally, evaluation is used to:
1) Show accountability to stakeholders who are interested in or affected by the
results.
2) Demonstrate value to current and potential stakeholders.
3) Make improvements for the internal staff.
In other words, an evaluation helps people know if and how well the activity works.
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According to Kirkpatrick (2005) , evaluation can be divided into four levels:
reaction/satisfaction, learning/knowledge gains, behavior change, and results/organizational
impact. Generally, as the value of the information increases, so does the difficulty of
collecting that information (e.g. participant satisfaction is generally the easiest information to
collect but it also provides the least amount of information about a training’s long-term
impact).
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Kirkpatrick, D., & Kirkpatrick, J. (2005). Transferring learning to behavior: Using the four levels to
improve performance. Berrett-Koehler Publishers.
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